Leadership

Taha Saleh

  • Owner & Operator, T. A. Saleh
  • Board Member, Porterville Chamber of Commerce
    Championing small-business advocacy and economic vitality in the Central Valley
  • Board Member, California Fuel and Convenience Alliance (CFCA)
  • Chair, Retail Committee, CFCA
    Representing independent fuel retailers across California

Fueling Possibility

Before he ever signed a lease, managed a team, or chaired a board, Taha Saleh lived behind the store.

His family’s Shop N Save Market in Porterville wasn’t just a business—it was home. The store's front door was the back door to his world. Every morning, he woke to the hum of refrigerators and the sound of his father, Ali A. Saleh, greeting customers by name. That’s where Taha learned what community really means: show up, serve people, and take pride in every inch of your work.

Those early years shaped everything that came after. What began as a family market founded in 1979 has grown into T. A. Saleh, a multi-site operation spanning gas stations, food service brands, and financial services—each built with the same spirit of hustle and heart that started behind that sliding glass door.

As a leader, Taha is known for his no-nonsense style and deep loyalty to his team, his customers, and his hometown. He believes in developing people, not just businesses; in creating real opportunities for growth; and in building community from the ground up.

Taha has been featured in several articles and has guest-starred on a podcast, where he shares insights from the front lines of California’s evolving fuel and convenience industry. In this role, he continues to collaborate with partners and state elected officials to shape a practical, real-world energy transition—one that protects small businesses while driving innovation for the future.

From living behind the store to leading from the front, Taha’s story is one of persistence, purpose, and possibility—proof that where you start doesn’t define how far you can go.

Level up. Build others. Make the world abundant—fast.

Aaron Tapia

  • Store Manager, Shop N Save Market

Aaron Tapia is the steady hand and driving force behind the daily operations at Shop N Save Market. He doesn’t just manage the floor — he sets the pace. Aaron leads by example, works hard without fanfare, and gets the job done.

With years of frontline experience and a sharp understanding of customer service, inventory flow, and team leadership, Aaron has earned the respect of both customers and crew. When something needs to be handled, Aaron handles it — calmly, reliably, and without excuses.

He holds the standard, mentors the team through action, and shows up every day ready to outwork the problem in front of him. For Aaron, accountability isn’t a slogan — it’s a daily habit.

Aaron reflects what Shop N Save stands for: grit, community, ownership, and always getting better.

Lazaro Arciniega

  • Store Manager, Henderson Chevron

Lazaro Arciniega is the definition of a leader who earned his stripes. Starting from the bottom, Lazaro learned every role at Henderson Chevron, working his way up with quiet determination, hands-on hustle, and a deep commitment to the team around him.

Today, as store manager, Lazaro brings that same work ethic to everything he does. He’s not above any task—he’s done them all. From stocking and cleaning to cash handling and customer service, he leads with example, not ego.

Loyal, kind, and dependable, Lazaro creates a culture of respect and unity in the store. He understands what it takes to run a successful operation because he’s lived it from the ground up—and he brings that experience to support both his team and his community every single day.

Let’s Connect.

Have a question or partnership idea? We’d love to hear from you.
T. A. Saleh is proudly based in Porterville, CA, where we operate trusted local businesses with a commitment to quality, community, and long-term relationships.
  • taha@tasaleh.com
  • 559-333-0478
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